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Market Snapshot

Median listing price
$1.65M

The median listing price in Rockville, MD ZIP 20854 is $1,650,000 as of June 2026.

Median rent
$5,000/mo

The median market rent in Rockville, MD ZIP 20854 is $5,000/month as of June 2026.

Days on market
174 days

The median days on market in Rockville, MD ZIP 20854 is 174 days as of June 2026. The market is currently neutral.

Gross rental yield
3.64%

At a median list price of $1,650,000 and a median rent of $5,000/month, the gross rental yield in Rockville, MD ZIP 20854 is 3.64% as of June 2026.

STR vs LTR
$1,636/mo STR · $5,000/mo LTR

In Rockville, MD ZIP 20854, median Airbnb revenue is $1,636/month compared to median long-term rent of $5,000/month as of June 2026.

Rockville, MD 20854 Real Estate Market Report

ZIP Code: 20854

Report Date: June 2026

Market Temperature:
NEUTRAL

Scope: This ZIP code analysis focuses on single-family residential (SFR) properties. Metrics are calculated from recent sales and active listings within the past 90 days.


Market Overview

This analysis is based on a sample of properties from this ZIP code (up to 200 sold properties and up to 100 active properties). The median prices below are calculated from all available properties in the sample, while trend analysis uses properties from the selected analysis window.

Analysis Window
90 Days
Total Properties Analyzed
155
Active Listings
43
Sold Properties
112

Market Metrics

Median Listing Price
$1,650,000
Median Sold Price
$1,377,000
Median Price per Sqft
$436/sqft

The property counts shown above represent only the properties analyzed in this report sample, not the total inventory for this ZIP code. Median prices are calculated from all available properties in the sample, while trend analysis uses properties from the selected analysis window.


Rental Market

Median Market Rent
$5,000

Note: The relationship between property values and rental rates reflects different market dynamics. Higher-priced properties may have lower rental yields due to factors such as luxury market positioning, owner-occupancy preferences, or long-term appreciation strategies rather than immediate rental income maximization.


Property Taxes

Property Tax Rate
0.94%

Liquidity & Velocity

Median Days on Market
174
Sale-to-List Ratio
100.0%

Note: A Sale-to-List Ratio near 100% can occur when properties sell at or near their final listing price after price adjustments during the listing period, even when initial listing prices differ significantly from sale prices.


Market Trends & Context

Understanding Market Temperature

A Neutral market indicates balanced conditions where neither buyers nor sellers have a strong advantage, typically characterized by flat price trends, extended but stable days on market, and moderate inventory relative to sales.

Price YoY Trend
up
Market Temperature
neutral
Rent YoY Trend
up
Interest Rate Pressure
elevated

Key Findings

  1. median sold price: $1,377,000 is the primary indicator of market value in Rockville (ZIP 20854) and, together with a sample that shows relatively constrained active supply, suggests recent transactions are supporting higher price levels even as asking prices remain elevated (median listing price: $1,650,000) — pricing friction between asks and transactions may be present.
  2. median days on market: 174 points to slower sales velocity compared with faster-turn markets; this longer marketing period, combined with the constrained active supply signal, suggests liquidity is measured and sellers may need to be more selective on pricing or concessions to accelerate closings — slow sales velocity.
  3. median price per square foot: $436 alongside median market rent: $5,000 indicates valuation levels that remain supported by rental demand, and with rent year-over-year trend up, rental fundamentals appear constructive for investors considering hold strategies — rent growth is a positive contextual signal.
  4. market temperature: neutral while interest rate pressure: elevated implies a balanced transactional environment where higher borrowing costs could constrain buyer reach even as price momentum (price year-over-year trend: up) persists; expect careful negotiation dynamics and selective buyer activity — neutral market balance with elevated interest rate pressure.

Notable Properties

The following 8 properties represent notable market examples and recent transactions that illustrate key market dynamics. These are illustrative examples selected for their significance (top sales, market benchmarks, quick sales) and are not the basis for the statistical calculations shown above.

Recent Transactions

9431 Newbridge Dr, Potomac, MD 20854
Top Sale

Highest sale in the past 90 days. Fully renovated with modern finishes and premium lot positioning.

7 beds9 baths15,845 sqft
$6,000,000
Apr 1, 2026
$379/sqft/sqft
280 days on market
2 Piney Meetinghouse Ct, Potomac, MD 20854
Market Benchmark

Sold at market average

7 beds5 baths7,855 sqft
$3,375,000
Apr 1, 2026
$430/sqft/sqft
179 days on market
7820 Laurel Leaf Dr, Rockville, MD 20854
Value

Below-market acquisition. Investor purchase with value-add potential through renovation.

4 beds3 baths4,745 sqft
$1,840,000
May 1, 2026
$388/sqft/sqft
28 days on market
9905 Logan Dr, Rockville, MD 20854
Market Benchmark

Quick sale indicating strong buyer demand and competitive market conditions.

4 beds2 baths3,507 sqft
$1,650,000
May 1, 2026
$470/sqft/sqft
27 days on market
11601 Bedfordshire Ave, Potomac, MD 20854
Market Benchmark

Representative market sale establishing baseline for properties in the core neighborhood.

4 beds2 baths2,576 sqft
$1,280,000
Apr 1, 2026
$497/sqft/sqft
115 days on market
8112 Buckspark Ln E, Rockville, MD 20854
Market Benchmark

Representative market sale establishing baseline for properties in the core neighborhood.

4 beds2 baths2,687 sqft
$1,258,000
Mar 1, 2026
$468/sqft/sqft
222 days on market
11211 Long Pine Trl, Potomac, MD 20854
Market Benchmark

Representative market sale establishing baseline for properties in the core neighborhood.

- beds3 baths2,715 sqft
$1,250,000
May 1, 2026
$460/sqft/sqft
7607 Heatherton Ln, Rockville, MD 20854
Value

Sold below market average

3 beds2 baths1,540 sqft
$600,000
Mar 1, 2026
$390/sqft/sqft
100 days on market

Investment Analysis

Compare rental income potential against ownership costs and benchmark against market averages.

Rent vs Cost to Own

Monthly rental income vs estimated ownership cost

-$3,438/mo
20854 Avg Rent
20854 Cost to Own
Rent$5,000
Own$8,438

20% down, 6.50% rate, 0.9% tax

Short-Term Rental

Avg nightly rate and occupancy for this ZIP

20854 Avg nightly rate
20854 Avg occupancy (days/year)
Nightly rate$93/night
Occupancy107 of 365 days

Data Sources

Real estate market data & public records, and GemHaus® proprietary models.

Report generated: 6/1/2026

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