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Market Snapshot

Median listing price
$146K

The median listing price in Jacksonville, FL ZIP 32254 is $146,000 as of June 2026.

Median rent
$1,205/mo

The median market rent in Jacksonville, FL ZIP 32254 is $1,205/month as of June 2026.

Days on market
304 days

The median days on market in Jacksonville, FL ZIP 32254 is 304 days as of June 2026. The market is currently neutral.

Gross rental yield
9.90%

At a median list price of $146,000 and a median rent of $1,205/month, the gross rental yield in Jacksonville, FL ZIP 32254 is 9.90% as of June 2026.

STR vs LTR
$460/mo STR · $1,205/mo LTR

In Jacksonville, FL ZIP 32254, median Airbnb revenue is $460/month compared to median long-term rent of $1,205/month as of June 2026.

Jacksonville, FL 32254 Real Estate Market Report

ZIP Code: 32254

Report Date: June 2026

Market Temperature:
NEUTRAL

Scope: This ZIP code analysis focuses on single-family residential (SFR) properties. Metrics are calculated from recent sales and active listings within the past 90 days.


Market Overview

This analysis is based on a sample of properties from this ZIP code (up to 200 sold properties and up to 100 active properties). The median prices below are calculated from all available properties in the sample, while trend analysis uses properties from the selected analysis window.

Analysis Window
90 Days
Total Properties Analyzed
130
Active Listings
51
Sold Properties
79

Market Metrics

Median Listing Price
$146,000
Median Sold Price
$210,000
Median Price per Sqft
$139/sqft

The property counts shown above represent only the properties analyzed in this report sample, not the total inventory for this ZIP code. Median prices are calculated from all available properties in the sample, while trend analysis uses properties from the selected analysis window.


Rental Market

Median Market Rent
$1,205

Property Taxes

Property Tax Rate
1.04%

Liquidity & Velocity

Median Days on Market
304
Sale-to-List Ratio
100.0%

Note: A Sale-to-List Ratio near 100% can occur when properties sell at or near their final listing price after price adjustments during the listing period, even when initial listing prices differ significantly from sale prices.


Market Trends & Context

Understanding Market Temperature

A Neutral market indicates balanced conditions where neither buyers nor sellers have a strong advantage, typically characterized by flat price trends, extended but stable days on market, and moderate inventory relative to sales.

Price YoY Trend
down
Market Temperature
neutral
Rent YoY Trend
up
Interest Rate Pressure
elevated

Current Mortgage Rate Context

Market-level mortgage rate comparison for this area:

Current 30-year fixed mortgage rates in Jacksonville, FL, average 6.46%, reflecting a stable market environment for property owners compared to earlier 2026 benchmarks.

Note: Interest rate comparisons provide market context. The existing "Interest Rate Pressure" metric above shows the qualitative market impact.


Key Findings

  1. The neighborhood's primary market indicator is the median sold price $210,000, which, combined with a year-over-year price trend of down, signals recent softening in realized transaction values.
  2. There is a notable spread between the median listing price $146,000 and the median sold price $210,000, which may indicate pricing friction where seller expectations (listing prices) do not align with recent closed transactions.
  3. Liquidity appears slow: the median days on market 304 points to prolonged selling windows and slower sales velocity, while the market temperature is neutral, suggesting a balanced yet sluggish transaction environment.
  4. Rental and financing context is mixed for investors and owner-occupiers: median market rent is $1,205 with rent year-over-year trend up, while interest rate pressure is elevated and current local 30-year fixed mortgage rates average 6.46%, which may constrain buyer affordability despite rising rents.

Notable Properties

The following 8 properties represent notable market examples and recent transactions that illustrate key market dynamics. These are illustrative examples selected for their significance (top sales, market benchmarks, quick sales) and are not the basis for the statistical calculations shown above.

Recent Transactions

1066 Rhonda Rd, Jacksonville, FL 32254
Top Sale

Highest sale in the past 90 days. Fully renovated with modern finishes and premium lot positioning.

3 beds1 baths910 sqft
$4,370,000
Apr 1, 2026
$4,802/sqft/sqft
3305 Sunnybrook Ave N, Jacksonville, FL 32254
Premium

Sold above market average

2 beds1 baths1,012 sqft
$4,370,000
Apr 1, 2026
$4,318/sqft/sqft
1076 Rhonda Rd, Jacksonville, FL 32254
Premium

Sold above market average

2 beds1 baths898 sqft
$4,370,000
Apr 1, 2026
$4,866/sqft/sqft
5124 Shenandoah Ave, Jacksonville, FL 32254
Market Benchmark

Representative market sale establishing baseline for properties in the core neighborhood.

3 beds2 baths1,022 sqft
$205,000
May 1, 2026
$201/sqft/sqft
182 days on market
2613 Broadway Ave, Jacksonville, FL 32254
Market Benchmark

Representative market sale establishing baseline for properties in the core neighborhood.

3 beds2 baths1,164 sqft
$205,000
Apr 1, 2026
$176/sqft/sqft
2979 Rexford St, Jacksonville, FL 32254
Market Benchmark

Representative market sale establishing baseline for properties in the core neighborhood.

3 beds2 baths1,046 sqft
$195,000
Apr 1, 2026
$186/sqft/sqft
221 days on market
3035 Lucoma Dr, Jacksonville, FL 32254
Value

Sold below market average

3 beds2 baths1,533 sqft
$60,000
May 1, 2026
$39/sqft/sqft
197 days on market
2971 Warrington St, Jacksonville, FL 32254
Value

Sold below market average

3 beds1 baths980 sqft
$59,000
Apr 1, 2026
$60/sqft/sqft
131 days on market

Investment Analysis

Compare rental income potential against ownership costs and benchmark against market averages.

Rent vs Cost to Own

Monthly rental income vs estimated ownership cost

-$103/mo
32254 Avg Rent
32254 Cost to Own
Rent$1,205
Own$1,308

20% down, 6.53% rate, 1.0% tax

Short-Term Rental

Avg nightly rate and occupancy for this ZIP

32254 Avg nightly rate
32254 Avg occupancy (days/year)
Nightly rate$62/night
Occupancy82 of 365 days

Data Sources

Real estate market data & public records, and GemHaus® proprietary models.

Report generated: 6/1/2026

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