Market Snapshot
- Median listing price
- $868K
- Median rent
- $2,598/mo
- Days on market
- 315 days
- Gross rental yield
- 3.59%
- STR vs LTR
- $1,371/mo STR · $2,598/mo LTR
The median listing price in Winnetka, CA ZIP 91306 is $868,000 as of June 2026.
The median market rent in Winnetka, CA ZIP 91306 is $2,598/month as of June 2026.
The median days on market in Winnetka, CA ZIP 91306 is 315 days as of June 2026. The market is currently hot.
At a median list price of $868,000 and a median rent of $2,598/month, the gross rental yield in Winnetka, CA ZIP 91306 is 3.59% as of June 2026.
In Winnetka, CA ZIP 91306, median Airbnb revenue is $1,371/month compared to median long-term rent of $2,598/month as of June 2026.
Winnetka, CA 91306 Real Estate Market Report
ZIP Code: 91306
Report Date: June 2026
Scope: This ZIP code analysis focuses on single-family residential (SFR) properties. Metrics are calculated from recent sales and active listings within the past 90 days.
Market Overview
This analysis is based on a sample of properties from this ZIP code (up to 200 sold properties and up to 100 active properties). The median prices below are calculated from all available properties in the sample, while trend analysis uses properties from the selected analysis window.
Market Metrics
The property counts shown above represent only the properties analyzed in this report sample, not the total inventory for this ZIP code. Median prices are calculated from all available properties in the sample, while trend analysis uses properties from the selected analysis window.
Rental Market
Note: The relationship between property values and rental rates reflects different market dynamics. Higher-priced properties may have lower rental yields due to factors such as luxury market positioning, owner-occupancy preferences, or long-term appreciation strategies rather than immediate rental income maximization.
Property Taxes
Liquidity & Velocity
Market Trends & Context
Understanding Market Temperature
A Hot market indicates strong buyer demand with limited inventory, typically characterized by rising prices, quick sales (low days on market), and inventory levels below historical averages.
Key Findings
- The primary market indicator is the median sold price: 817,000, which represents the most reliable recent transaction benchmark and suggests realized value is tracking below asking levels given the median listing price of 868,000; this gap may indicate pricing friction and that sellers' expectations exceed transaction outcomes (pricing gap).
- Despite a down price year-over-year trend, the market temperature is hot, implying that while headline prices show softening, competitive dynamics persist and sales can still occur quickly under the right pricing and marketing strategy (hot market).
- Liquidity appears constrained with long selling timelines indicated by the median days on market of 315, which points to slower sales velocity and suggests practitioners should emphasize staged pricing and targeted buyer outreach rather than relying on time-limited demand spikes (slower sales velocity).
- Rents are rising (median market rent 2,598 and an up rent year-over-year trend) while interest rate pressure is elevated, creating a mixed investment signal: rental income trends support buy-and-rent strategies, but financing costs remain a headwind requiring careful cash-flow stress testing (elevated interest rate pressure).
Notable Properties
The following 8 properties represent notable market examples and recent transactions that illustrate key market dynamics. These are illustrative examples selected for their significance (top sales, market benchmarks, quick sales) and are not the basis for the statistical calculations shown above.
Recent Transactions
Highest sale in the past 90 days. Fully renovated with modern finishes and premium lot positioning.
Sold above market average
Sold at market average
Representative market sale establishing baseline for properties in the core neighborhood.
Representative market sale establishing baseline for properties in the core neighborhood.
Representative market sale establishing baseline for properties in the core neighborhood.
Sold at market average
Sold above market average
Investment Analysis
Compare rental income potential against ownership costs and benchmark against market averages.
Monthly rental income vs estimated ownership cost
20% down, 6.50% rate, 0.8% tax
Avg nightly rate and occupancy for this ZIP
Data Sources
Real estate market data & public records, and GemHaus® proprietary models.
Report generated: 6/1/2026
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