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Market Snapshot

Median listing price
$875K

The median listing price in Winnetka, CA ZIP 91306 is $875,000 as of July 2026.

Median rent
$2,945/mo

The median market rent in Winnetka, CA ZIP 91306 is $2,945/month as of July 2026.

Days on market
178 days

The median days on market in Winnetka, CA ZIP 91306 is 178 days as of July 2026. The market is currently neutral.

Gross rental yield
4.04%

At a median list price of $875,000 and a median rent of $2,945/month, the gross rental yield in Winnetka, CA ZIP 91306 is 4.04% as of July 2026.

STR vs LTR
$817/mo STR · $2,945/mo LTR

In Winnetka, CA ZIP 91306, median Airbnb revenue is $817/month compared to median long-term rent of $2,945/month as of July 2026.

Winnetka, CA 91306 Real Estate Market Report

ZIP Code: 91306

Report Date: July 2026

Market Temperature:
NEUTRAL

Scope: This ZIP code analysis focuses on single-family residential (SFR) properties. Metrics are calculated from recent sales and active listings within the past 90 days.


Market Overview

This analysis is based on a sample of properties from this ZIP code (up to 200 sold properties and up to 100 active properties). The median prices below are calculated from all available properties in the sample, while trend analysis uses properties from the selected analysis window.

Analysis Window
90 Days
Total Properties Analyzed
103
Active Listings
69
Sold Properties
34

Market Metrics

Median Listing Price
$875,000
Median Sold Price
$836,000
Median Price per Sqft
$530/sqft

The property counts shown above represent only the properties analyzed in this report sample, not the total inventory for this ZIP code. Median prices are calculated from all available properties in the sample, while trend analysis uses properties from the selected analysis window.


Rental Market

Median Market Rent
$2,945

Note: The relationship between property values and rental rates reflects different market dynamics. Higher-priced properties may have lower rental yields due to factors such as luxury market positioning, owner-occupancy preferences, or long-term appreciation strategies rather than immediate rental income maximization.


Property Taxes

Property Tax Rate
0.83%

Liquidity & Velocity

Median Days on Market
178
Sale-to-List Ratio
100.0%

Market Trends & Context

Understanding Market Temperature

A Neutral market indicates balanced conditions where neither buyers nor sellers have a strong advantage, typically characterized by flat price trends, extended but stable days on market, and moderate inventory relative to sales.

Price YoY Trend
down
Market Temperature
neutral
Rent YoY Trend
down
Interest Rate Pressure
moderate

Current Mortgage Rate Context

Market-level mortgage rate comparison for this area:

Current 30-year fixed mortgage rates in Winnetka, CA are approximately 6.63%, which is 0.63% higher than the 6.0% average observed during the market lows in early 2026.

Note: Interest rate comparisons provide market context. The existing "Interest Rate Pressure" metric above shows the qualitative market impact.


Key Findings

  1. The neighborhood's median sold price is 836,000, and as the primary indicator of realized market value this representative recent sale level—versus the median listing price of 875,000—suggests seller expectations exceed transaction prices and may indicate pricing friction between ask and closed levels.
  2. The median days on market is 178, which signals slower sales velocity and, combined with a market temperature characterized as neutral, suggests the market is moving toward a more balanced state rather than a clear seller advantage.
  3. The median price per square foot is 530 alongside a median market rent of 2,945; with rent year-over-year trends down and interest rate pressure described as moderate, financing costs (Current 30‑year fixed mortgage rates in Winnetka, CA are approximately 6.63%, which is 0.63% higher than the 6.0% average observed during the market lows in early 2026) may continue to temper price growth and investor appetite.
  4. The provided sample inventory context has been described as indicating relatively constrained active supply, but the dataset also contains inconsistent sample totals, which may indicate aggregation or deduplication issues; treat inventory characterizations as indicative rather than definitive and verify with expanded transaction-level data before making inventory-driven tactical decisions.

Notable Properties

The following 8 properties represent notable market examples and recent transactions that illustrate key market dynamics. These are illustrative examples selected for their significance (top sales, market benchmarks, quick sales) and are not the basis for the statistical calculations shown above.

Recent Transactions

8626 Lubao Ave, Winnetka, CA 91306
Top Sale

Highest sale in the past 90 days. Fully renovated with modern finishes and premium lot positioning.

3 beds2 baths1,580 sqft
$1,750,000
Jun 1, 2026
$1,108/sqft
753 days on market
6900 Lurline Ave, Winnetka, CA 91306
Premium

Sold above market average

4 beds4 baths2,342 sqft
$1,400,000
Apr 1, 2026
$598/sqft
20138 Elkwood St, Winnetka, CA 91306
Market Benchmark

Sold at market average

4 beds3 baths2,270 sqft
$1,315,000
Apr 1, 2026
$579/sqft
19745 Lull St, Winnetka, CA 91306
Market Benchmark

Representative market sale establishing baseline for properties in the core neighborhood.

4 beds3 baths2,252 sqft
$875,000
May 1, 2026
$389/sqft
7826 Winnetka Ave, Winnetka, CA 91306
Market Benchmark

Representative market sale establishing baseline for properties in the core neighborhood.

3 beds3 baths2,070 sqft
$875,000
Apr 1, 2026
$423/sqft
20768 Skouras Dr, Winnetka, CA 91306
Market Benchmark

Representative market sale establishing baseline for properties in the core neighborhood.

3 beds2 baths1,246 sqft
$865,000
Apr 1, 2026
$694/sqft
20701 Schoolcraft St, Winnetka, CA 91306
Market Benchmark

Sold at market average

3 beds2 baths1,216 sqft
$658,000
Apr 1, 2026
$541/sqft
7457 Mason Ave, Winnetka, CA 91306
Value

Sold below market average

3 beds2 baths2,061 sqft
$575,000
Jun 1, 2026
$279/sqft

Investment Analysis

Compare rental income potential against ownership costs and benchmark against market averages.

Rent vs Cost to Own

Monthly rental income vs estimated ownership cost

-$2,100/mo
91306 Avg Rent
91306 Cost to Own
Rent$2,945
Own$5,045

20% down, 6.49% rate, 0.8% tax

Short-Term Rental

Avg nightly rate and occupancy for this ZIP

91306 Avg nightly rate
91306 Avg occupancy (days/year)
Nightly rate$166/night
Occupancy179 of 365 days

Data Sources

Real estate market data & public records, and GemHaus® proprietary models.

Report generated: 7/10/2026

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