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Market Snapshot

Median listing price
$720K

The median listing price in Oconomowoc, WI ZIP 53066 is $720,000 as of July 2026.

Median rent
$1,464/mo

The median market rent in Oconomowoc, WI ZIP 53066 is $1,464/month as of July 2026.

Days on market
200 days

The median days on market in Oconomowoc, WI ZIP 53066 is 200 days as of July 2026. The market is currently hot.

Gross rental yield
2.44%

At a median list price of $720,000 and a median rent of $1,464/month, the gross rental yield in Oconomowoc, WI ZIP 53066 is 2.44% as of July 2026.

Oconomowoc, WI 53066 Real Estate Market Report

ZIP Code: 53066

Report Date: July 2026

Market Temperature:
HOT

Scope: This ZIP code analysis focuses on single-family residential (SFR) properties. Metrics are calculated from recent sales and active listings within the past 90 days.


Market Overview

This analysis is based on a sample of properties from this ZIP code (up to 200 sold properties and up to 100 active properties). The median prices below are calculated from all available properties in the sample, while trend analysis uses properties from the selected analysis window.

Analysis Window
90 Days
Total Properties Analyzed
57
Active Listings
57
Sold Properties
0

Market Metrics

Median Listing Price
$720,000
Median Sold Price
$533,000
Median Price per Sqft
$303/sqft

The property counts shown above represent only the properties analyzed in this report sample, not the total inventory for this ZIP code. Median prices are calculated from all available properties in the sample, while trend analysis uses properties from the selected analysis window.


Rental Market

Median Market Rent
$1,464

Note: The relationship between property values and rental rates reflects different market dynamics. Higher-priced properties may have lower rental yields due to factors such as luxury market positioning, owner-occupancy preferences, or long-term appreciation strategies rather than immediate rental income maximization.


Property Taxes

Property Tax Rate
0.85%

Liquidity & Velocity

Median Days on Market
200
Sale-to-List Ratio
100.0%

Note: A Sale-to-List Ratio near 100% can occur when properties sell at or near their final listing price after price adjustments during the listing period, even when initial listing prices differ significantly from sale prices.


Market Trends & Context

Understanding Market Temperature

A Hot market indicates strong buyer demand with limited inventory, typically characterized by rising prices, quick sales (low days on market), and inventory levels below historical averages.

Price YoY Trend
up
Market Temperature
hot
Interest Rate Pressure
moderate

Current Mortgage Rate Context

Market-level mortgage rate comparison for this area:

Current 30-year fixed mortgage rates in Oconomowoc, WI are averaging approximately 6.5%, which is higher than the 6.09% low observed earlier in 2026.

Note: Interest rate comparisons provide market context. The existing "Interest Rate Pressure" metric above shows the qualitative market impact.


Key Findings

  1. $533,000 median sold price is the primary indicator of recent market value and transaction activity in 53066; this represents the most reliable signal of what buyers are actually paying, and should guide appraisal and pricing discussions rather than relying solely on asking prices. hot market
  2. $720,000 median listing price sits substantially above the median sold price, which suggests a meaningful pricing gap where seller expectations may be higher than recent transaction levels and may lead to pricing friction until listings align with realized sale values.
  3. 200 median days on market indicates slower sales velocity relative to typical hot-market expectations and appears to contrast with the overall market temperature; this combination may indicate that while demand is strong, available offers are taking longer to convert into closed transactions and sellers should plan for extended marketing timelines.
  4. $303 per sqft median price per square foot and $1,464 median market rent provide context for unit-level valuation and rent support; given moderate interest rate pressure—current 30-year fixed rates averaging approximately 6.5% versus a 6.09% low earlier in 2026—financing costs may be a moderating factor on buyer purchasing power and should be factored into pricing strategy and buyer qualification assessments.

Notable Properties

The following 8 properties represent notable market examples and recent transactions that illustrate key market dynamics. These are illustrative examples selected for their significance (top sales, market benchmarks, quick sales) and are not the basis for the statistical calculations shown above.

Recent Transactions

W343n6293 S Bayview Rd, Oconomowoc, WI 53066
Top Sale

Highest sale in the past 90 days. Fully renovated with modern finishes and premium lot positioning.

4 beds3 baths5,034 sqft
$4,199,000
$834/sqft
21 days on market
222 E Pleasant St, Oconomowoc, WI 53066
Premium

Sold above market average

5 beds- baths4,400 sqft
$3,499,900
$795/sqft
148 days on market
W356n5136 Lakeshore Dr, Oconomowoc, WI 53066
Premium

Sold above market average

4 beds2 baths3,975 sqft
$3,495,000
$879/sqft
73 days on market
1031 N Genesee Woods Dr, Oconomowoc, WI 53066
Premium

Sold above market average

4 beds2 baths4,133 sqft
$3,200,000
$774/sqft
35 days on market
N50w35310 Wisconsin Ave, Oconomowoc, WI 53066
Premium

Quick sale indicating strong buyer demand and competitive market conditions.

3 beds2 baths2,010 sqft
$2,599,000
$1,293/sqft
3 days on market
N84w36411 Riverwood Ln, Oconomowoc, WI 53066
Market Benchmark

Quick sale indicating strong buyer demand and competitive market conditions.

5 beds3 baths8,500 sqft
$2,349,999
$276/sqft
8 days on market
904 W Labelle Ave, Oconomowoc, WI 53066
Premium

Sold above market average

3 beds- baths4,166 sqft
$2,300,000
$552/sqft
36 days on market
W339s271 Foxtail Ct, Oconomowoc, WI 53066
Market Benchmark

Sold at market average

5 beds4 baths6,083 sqft
$1,775,000
$292/sqft
71 days on market

Investment Analysis

Compare rental income potential against ownership costs and benchmark against market averages.

Rent vs Cost to Own

Monthly rental income vs estimated ownership cost

-$1,763/mo
53066 Avg Rent
53066 Cost to Own
Rent$1,464
Own$3,227

20% down, 6.49% rate, 0.9% tax

Short-Term Rental

Avg nightly rate and occupancy for this ZIP

53066 Avg nightly rate
53066 Avg occupancy (days/year)
Nightly rate$171/night
Occupancy186 of 365 days

Data Sources

Real estate market data & public records, and GemHaus® proprietary models.

Report generated: 7/10/2026

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