Broken Bow, OK 74728 Real Estate Market Report
ZIP Code: 74728
Report Date: May 2026
Market Temperature: COLD
Scope: This ZIP code analysis focuses on single-family residential (SFR) properties. Metrics are calculated from recent sales and active listings within the past 90 days.
Market Overview
This analysis is based on a sample of properties from this ZIP code (up to 200 sold properties and up to 100 active properties). The median prices below are calculated from all available properties in the sample, while trend analysis uses properties from the selected analysis window.
Market Metrics
Note: The property counts shown above represent only the properties analyzed in this report sample, not the total inventory for this ZIP code. Median prices are calculated from all available properties in the sample, while trend analysis uses properties from the selected analysis window.
Rental Market
Property Taxes
Liquidity & Velocity
Note: A Sale-to-List Ratio near 100% can occur when properties sell at or near their final listing price after price adjustments during the listing period, even when initial listing prices differ significantly from sale prices.
Market Trends & Context
Understanding Market Temperature
A Cold market indicates weak buyer demand relative to available inventory, typically characterized by declining or flat prices, extended days on market, and elevated inventory levels relative to sales.
Current Mortgage Rate Context
Market-level mortgage rate comparison for this area:
Current 30-year fixed mortgage rates in Broken Bow, OK are 6.4%, reflecting a stable market environment for property owners compared to the broader 2026 average of 6.43%.
Note: Interest rate comparisons provide market context. The existing "Interest Rate Pressure" metric above shows the qualitative market impact.
Key Findings
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The primary local market indicator is the median sold price, $668,295, which represents recent transaction-level value and appears to exceed the median listing price; this suggests sellers are, in the analyzed sample, realizing a premium to asking in some segments and that the median sold price should be used as the reference for valuation. down
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The market shows very slow sales velocity with a median days on market of 410, which indicates notable pricing friction and slower transaction cadence; given the cold market temperature, sellers should expect longer marketing periods and buyers may have more time to negotiate.
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Rental dynamics are a countervailing strength: the median market rent of $6,405 and an upward rent year-over-year trend point to strong short-term rental and leasing demand; investors focused on rental cash flow should prioritize income-producing SFR and condominium opportunities in areas that capture short-term rental demand. up
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Financing pressure is moderate with local 30-year fixed mortgage rates at 6.4%, roughly in line with the broader 2026 average of 6.43%; this moderate interest rate pressure suggests borrowing costs are a meaningful but stable factor for buyer affordability and deal structuring.
Notable Properties
The following 8 properties represent notable market examples and recent transactions that illustrate key market dynamics. These are illustrative examples selected for their significance (top sales, market benchmarks, quick sales) and are not the basis for the statistical calculations shown above.
Recent Transactions
Highest sale in the past 90 days. Fully renovated with modern finishes and premium lot positioning.
Sold above market average
Sold above market average
Sold below market average
Sold at market average
Sold below market average
Sold below market average
Sold below market average
Investment Analysis
Compare rental income potential against ownership costs and benchmark against market averages.
Monthly rental income vs estimated ownership cost
20% down, 6.4% rate, 0.7% tax
Avg nightly rate and occupancy for this ZIP
Data Sources
Real estate market data & public records, and GemHaus® proprietary models.
Report generated: 5/18/2026
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