Market Snapshot
- Median listing price
- $322K
- Median rent
- $1,395/mo
- Days on market
- 235 days
- Gross rental yield
- 5.19%
- STR vs LTR
- $1,373/mo STR · $1,395/mo LTR
The median listing price in Winston Salem, NC ZIP 27104 is $322,450 as of June 2026.
The median market rent in Winston Salem, NC ZIP 27104 is $1,395/month as of June 2026.
The median days on market in Winston Salem, NC ZIP 27104 is 235 days as of June 2026. The market is currently neutral.
At a median list price of $322,450 and a median rent of $1,395/month, the gross rental yield in Winston Salem, NC ZIP 27104 is 5.19% as of June 2026.
In Winston Salem, NC ZIP 27104, median Airbnb revenue is $1,373/month compared to median long-term rent of $1,395/month as of June 2026.
Winston Salem, NC 27104 Real Estate Market Report
ZIP Code: 27104
Report Date: June 2026
Scope: This ZIP code analysis focuses on single-family residential (SFR) properties. Metrics are calculated from recent sales and active listings within the past 90 days.
Market Overview
This analysis is based on a sample of properties from this ZIP code (up to 200 sold properties and up to 100 active properties). The median prices below are calculated from all available properties in the sample, while trend analysis uses properties from the selected analysis window.
Market Metrics
The property counts shown above represent only the properties analyzed in this report sample, not the total inventory for this ZIP code. Median prices are calculated from all available properties in the sample, while trend analysis uses properties from the selected analysis window.
Rental Market
Note: The relationship between property values and rental rates reflects different market dynamics. Higher-priced properties may have lower rental yields due to factors such as luxury market positioning, owner-occupancy preferences, or long-term appreciation strategies rather than immediate rental income maximization.
Property Taxes
Liquidity & Velocity
Market Trends & Context
Understanding Market Temperature
A Neutral market indicates balanced conditions where neither buyers nor sellers have a strong advantage, typically characterized by flat price trends, extended but stable days on market, and moderate inventory relative to sales.
Current Mortgage Rate Context
Market-level mortgage rate comparison for this area:
Current 30-year fixed mortgage rates in the 27104 area are approximately 6.53%, reflecting a stable but elevated interest rate environment for property owners in this market.
Note: Interest rate comparisons provide market context. The existing "Interest Rate Pressure" metric above shows the qualitative market impact.
Key Findings
- The neighborhood’s primary market signal is the representative recent sale: median sold price 324,000, which aligns with a broader upward price trend (up) and supports modest price appreciation in June 2026.
- Liquidity appears slower than a typical fast-moving market given a median days on market 235, which suggests slower sales velocity even as the market temperature is described as neutral, indicating a more balanced interplay between buyers and sellers.
- Seller expectations and completed transactions are tightly clustered—median listing price 322,450 sits very close to the median sold price, which may indicate limited pricing friction and that list-to-sale outcomes are broadly representative of recent market value.
- Capital cost and rental context are mixed: Current 30-year fixed mortgage rates are approximately 6.53%, interest rate pressure is elevated, while rental fundamentals show strength with median market rent 1,395 and a rent trend that is up, suggesting income-side support for long-term demand.
Notable Properties
The following 8 properties represent notable market examples and recent transactions that illustrate key market dynamics. These are illustrative examples selected for their significance (top sales, market benchmarks, quick sales) and are not the basis for the statistical calculations shown above.
Recent Transactions
Highest sale in the past 90 days. Fully renovated with modern finishes and premium lot positioning.
Sold above market average
Sold above market average
Sold below market average
Sold above market average
Sold above market average
Sold below market average
Sold below market average
Investment Analysis
Compare rental income potential against ownership costs and benchmark against market averages.
Monthly rental income vs estimated ownership cost
20% down, 6.53% rate, 1.0% tax
Avg nightly rate and occupancy for this ZIP
Data Sources
Real estate market data & public records, and GemHaus® proprietary models.
Report generated: 6/1/2026
Get personalized market intelligence
Unlock deeper property intel in Winston Salem, NC valuations, rent comps, operating costs, and pro-forma breakdowns.