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Market Snapshot

Median listing price
$975K

The median listing price in San Diego, CA ZIP 92104 is $975,000 as of June 2026.

Median rent
$2,400/mo

The median market rent in San Diego, CA ZIP 92104 is $2,400/month as of June 2026.

Days on market
319 days

The median days on market in San Diego, CA ZIP 92104 is 319 days as of June 2026. The market is currently neutral.

Gross rental yield
2.95%

At a median list price of $975,000 and a median rent of $2,400/month, the gross rental yield in San Diego, CA ZIP 92104 is 2.95% as of June 2026.

STR vs LTR
$3,846/mo STR · $2,400/mo LTR

In San Diego, CA ZIP 92104, median Airbnb revenue is $3,846/month compared to median long-term rent of $2,400/month as of June 2026.

San Diego, CA 92104 Real Estate Market Report

ZIP Code: 92104

Report Date: June 2026

Market Temperature:
NEUTRAL

Scope: This ZIP code analysis focuses on single-family residential (SFR) properties. Metrics are calculated from recent sales and active listings within the past 90 days.


Market Overview

This analysis is based on a sample of properties from this ZIP code (up to 200 sold properties and up to 100 active properties). The median prices below are calculated from all available properties in the sample, while trend analysis uses properties from the selected analysis window.

Analysis Window
90 Days
Total Properties Analyzed
67
Active Listings
32
Sold Properties
35

Market Metrics

Median Listing Price
$975,000
Median Sold Price
$1,044,500
Median Price per Sqft
$989/sqft

The property counts shown above represent only the properties analyzed in this report sample, not the total inventory for this ZIP code. Median prices are calculated from all available properties in the sample, while trend analysis uses properties from the selected analysis window.


Rental Market

Median Market Rent
$2,400

Note: The relationship between property values and rental rates reflects different market dynamics. Higher-priced properties may have lower rental yields due to factors such as luxury market positioning, owner-occupancy preferences, or long-term appreciation strategies rather than immediate rental income maximization.


Property Taxes

Property Tax Rate
0.88%

Liquidity & Velocity

Median Days on Market
319
Sale-to-List Ratio
100.0%

Market Trends & Context

Understanding Market Temperature

A Neutral market indicates balanced conditions where neither buyers nor sellers have a strong advantage, typically characterized by flat price trends, extended but stable days on market, and moderate inventory relative to sales.

Price YoY Trend
up
Market Temperature
neutral
Rent YoY Trend
up
Interest Rate Pressure
moderate

Current Mortgage Rate Context

Market-level mortgage rate comparison for this area:

Current 30-year fixed mortgage rates in San Diego are approximately 6.5%, reflecting a market where rates have remained elevated throughout early 2026 compared to the 5.6% levels seen at the start of the year.

Note: Interest rate comparisons provide market context. The existing "Interest Rate Pressure" metric above shows the qualitative market impact.


Key Findings

  1. median sold price: $1,044,500 — Recent transaction activity centers around this level, which should be treated as the primary indicator of market value for SFR and condo sales in 92104; the gap between the median listing price: $975,000 and the median sold price suggests pricing friction where seller expectations are higher than finalized transaction levels, which may indicate negotiation-driven closings.
  2. median days on market: 319 — This extended time-to-sale points to slower sales velocity and reduced liquidity relative to a typical turnover cycle, and appears to reinforce the observed spread between asking and achieved prices, slower transaction pace.
  3. median price per square foot: $989 and median market rent: $2,400 — Price and rent levels together imply elevated pricing per unit area while rental rates are trending up, which supports continued price resilience for owner-occupied and investor buyers focused on longer-term appreciation.
  4. market temperature: neutral with price year-over-year trend: up and interest rate pressure: moderate — The market appears balanced rather than one-sided, where modest upward price momentum coexists with stabilizing but still-elevated financing costs (current comparison shows ~6.5% vs. 5.6% earlier), creating a cautious environment that may favor buyers who negotiate on price and terms without a wholesale shift to a buyer’s market.

Notable Properties

The following 8 properties represent notable market examples and recent transactions that illustrate key market dynamics. These are illustrative examples selected for their significance (top sales, market benchmarks, quick sales) and are not the basis for the statistical calculations shown above.

Recent Transactions

2009 Granada Ave, San Diego, CA 92104
Top Sale

Highest sale in the past 90 days. Fully renovated with modern finishes and premium lot positioning.

3 beds3 baths2,704 sqft
$2,540,000
May 1, 2026
$939/sqft/sqft
240 days on market
2669 San Marcos Ave, San Diego, CA 92104
Market Benchmark

Sold at market average

3 beds2 baths2,278 sqft
$2,225,000
Apr 1, 2026
$977/sqft/sqft
107 days on market
2335 33rd St, San Diego, CA 92104
Market Benchmark

Sold at market average

3 beds3 baths2,196 sqft
$2,200,000
Mar 1, 2026
$1,002/sqft/sqft
138 days on market
2766 Teresita St, San Diego, CA 92104
Market Benchmark

Representative market sale establishing baseline for properties in the core neighborhood.

2 beds1 baths998 sqft
$960,000
Apr 1, 2026
$962/sqft/sqft
3224 Upas St, San Diego, CA 92104
Market Benchmark

Representative market sale establishing baseline for properties in the core neighborhood.

2 beds1 baths836 sqft
$950,000
Mar 1, 2026
$1,136/sqft/sqft
520 days on market
2541 Haller St, San Diego, CA 92104
Market Benchmark

Representative market sale establishing baseline for properties in the core neighborhood.

2 beds1 baths836 sqft
$940,000
Mar 1, 2026
$1,124/sqft/sqft
129 days on market
4103 Wabash Ave, San Diego, CA 92104
Value

Sold below market average

2 beds1 baths836 sqft
$600,000
May 1, 2026
$718/sqft/sqft
69 days on market
3728 Cherokee Ave, San Diego, CA 92104
Value

Sold below market average

2 beds1 baths760 sqft
$535,000
Mar 1, 2026
$704/sqft/sqft
228 days on market

Investment Analysis

Compare rental income potential against ownership costs and benchmark against market averages.

Rent vs Cost to Own

Monthly rental income vs estimated ownership cost

-$3,965/mo
92104 Avg Rent
92104 Cost to Own
Rent$2,400
Own$6,365

20% down, 6.53% rate, 0.9% tax

Short-Term Rental

Avg nightly rate and occupancy for this ZIP

92104 Avg nightly rate
92104 Avg occupancy (days/year)
Nightly rate$263/night
Occupancy183 of 365 days

Data Sources

Real estate market data & public records, and GemHaus® proprietary models.

Report generated: 6/1/2026

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